The Homestead Collection reinvents the traditional campsite with clever designs in bold patterns. This represents The North Face’s first foray into social camping. Recognizing that for many getting outside is about recreation with friends instead of an achievement based athletic pursuit. The Homestead Collection consists of three tents, two sleeping bags, and four backpacks; all have features and functionality designed specifically for the needs of this emerging consumer.
Designed at The North Face Team: Hunter Nordhauser, Dheen Weening, Angela Contreras, Greg Daily, Sholeh Mirzai, Austin Robbs
The Hyper Kazoo represents a revolutionary way to construct a down sleeping bag to be stronger and more efficient than ever before. Three layers of fabric are woven together to form staggered pockets; this patented baffle construction allows the bag to be 20% lighter by reducing construction and 50% stronger by eliminating stitch lines that are used in traditional cuts and sew construction.
Designed at The North Face Team: Cory Olson, Dan Rogers, Andy Gustafson
Redesigned and re-engineered from the ground up. This bag is stronger and lighter than its predecessors by simplifying construction, customizing hardware, and by introducing new thermoform technologies. The Rolling Thunder is the standard for durable simple rolling luggage.
The Stratoliner collection was designed with the modern traveler in mind, enhanced pocketing helps keep you organized on the go while maintaining a sleek aesthetic. We pulled our favorite constructions and technologies from our technical packs and reconfigured them for a city consumer with unique needs. The collection features a 36 liter pack, two duffles, and two totes.
The Lineage packs pay homage to The North Face’s rich outdoor heritage while staying true to the brands core values of innovation and sustainability. I took inspiration from early 1990’s pack silhouettes, reengineering them with new suspension systems, updated features for modern daily-carry, and used 100% recycled materials. Special attention was paid to CMF, even reengineering the webbing that was originally used in the 1986 Rage Snowboarding Collection. These durable packs are a new interpretation of how retro aesthetics can be envisioned.
The Fusion evolves traditional tent design with an innovative canopy that seamlessly transitions to mesh. This engineered fabric is opaque and densely woven at the base of the tent to provide higher thermal retention. It then slowly transforms into a more open translucent structure near the top to promote ventilation and vapor transfer. This tent utilizes the highest quality and lightest weight components available, from its 15D Rainfly to its uber-efficient feather-light pole set. The Fusion is distilled down to pure functionality.
Designed with The North Face Team: Taylor Massey, Andy Gustafson, Austin Robbs
A smattering of my favorite digital sketches and renderings over the years. Some of these drawings are pure form ideation, while others highlight functionality, or communicate design intent.
Color/Print Art Direction
I have collaborated with print houses, 3D illustrators, in-house print designers, and scientific illustrators to deploy print across a wide variety of equipment. All the prints I have helped to develop aim to compliment specific products and emotionally connect with a targeted consumer.
Designed at The North Face Team: Dheen Weening, Angela Contreras, Jane Kim, Timothy J. Reynolds, Ellise Semolenyak
In 1975, The North Face introduced a tent that was wildly innovative for its time. The Oval Intention marked a radical departure from previous tent designs. Its geodesic dome structure was based on the work of Buckminster Fuller, one of the world’s most progressive futurists.
In 2018, we redesigned the Oval Intention as well as our original 1968 Daypack for Childish Gambino’s PHAROS music festival in New Zealand. Both products were designed for the modern festival consumer and featured a custom iridescent fabric.
Designed at The North Face Team: Luke Matthews, Greg Daily, Randy Schwartz